New York, NY — Amazon Prime Video streaming service added more channels and genres today, adding more video on Apple TV and adding the ability to stream video on an iPhone from the cloud, according to an Amazon statement.

The new features, including the addition of more Amazon-branded channels, were part of a stream of major announcements today.

The company has expanded its selection of video services, including Amazon Prime Video, in the past, adding channels like CNN, Comedy Central, ABC, NBC, Fox and others, and expanding its content to include TV shows like The Mindy Project and Amazon’s first series, The Echo Show, according a company blog post.

In addition to adding new channels, Amazon Prime has added a new way for people to watch movies and TV shows, and the company says it’s also adding new movies, TV shows and more video content to its Prime Video lineup in the future.

For example, Prime Video is now able to watch more video for free, and Amazon is offering an “Unlimited” subscription option to customers to watch video from any source for $9.99 a month, which can be combined with Prime membership to watch up to 5 hours of video a day, or as much as 60 hours of content a year, according the blog post, which also mentioned that Amazon is adding more channels to its YouTube service in the coming months.

The addition of new video services to Amazon Prime also came as the company announced a new app called “Amazon Prime” to allow users to search for and watch videos from all of the channels, movies and shows that are available on Amazon Prime, the company said.

The service also announced that the Amazon Echo Show will soon be available for iOS devices, which could help users connect their Echo speakers with their TV sets.

Other additions include adding more Amazon and Google Play Movies and TV Shows, the Kindle Unlimited and Amazon Echo speaker and speaker accessories, and an expanded selection of Amazon video apps, including Kindle Voyage, Kindle Fire HD, Kindle Paperwhite, Kindle Touch, Kindle Voyate, Kindle Xtra and more, according an Amazon spokesperson.

The Amazon Prime Instant Video service, which lets users stream video from a single app, is available for $49.99 per year.