Posted April 04, 2018 05:32:13While many marketers have adopted the social media platform as their primary marketing tool, many marketers are also trying to use the platform to expand their audience.
In a recent article, the Forbes Media team found that most Facebook ads on the platform take over feeds, and they suggest that marketers who do so should do so with the proper etiquette.
“We recommend that Facebook ads take over the feeds of users who are watching the ad.
This can happen in a number of ways, including when users share content, share links to other pages, or if they open Facebook ads for other users,” the team writes.
“If you see this happening, take a look at the Ad Preferences page and delete all ads from the Facebook ads you don’t want to see.”
The Forbes team suggests that the user should select a “more active” setting, which means that the ad will be shown for as long as the user is watching the video.
If the user decides to end the video, the ad should then be closed.
“As long as a user is actively viewing the ad, the ads should continue to appear in their feeds,” the article reads.
“For Facebook ads to appear, users need to be actively viewing them, which can be done by following the steps below.”
In addition to removing the ads, the team also suggests that Facebook should remove the video from the user’s feed as well.
“Facebook should remove any video ads on your Facebook page that have been displayed to the user, as long it is a video of a non-advertising advertisement.
You can check if an ad has been displayed by visiting your account page and clicking the checkbox labeled ‘Show ads only when viewing ads.'”
While the Forbes team notes that this can be an easy task, the experts also recommend that marketers implement some “good practices” to prevent their Facebook ads from taking advantage of their audience’s attention.
“Use a more active setting.
Users can set the setting to ‘more active,’ ‘always active,’ or ‘always on,’ so that Facebook will automatically show the ad to the person who has set it to ‘always’ or ‘never’ in their settings,” the Forbes article reads, “and if you don’ t set the ‘always open’ option, Facebook will show the ads to all users on your page.”
Don’t use a single ad for every post you make on Facebook.
If you are targeting users with a specific audience, choose a few that are of interest to that audience.
For example, you might want to run a video for a group of people who love reading news, or a video that promotes a restaurant.
“For the most part, this advice applies to all of the most common Facebook advertising strategies.
“Instead, use a video, a link, or an image. “
Don’t put a banner at the top or bottom of your ad,” the company advises.
“Instead, use a video, a link, or an image.
Use your own content, not an ad that is already displayed in the feed.”•Use the Ad Opt-In option to prevent Facebook ads being placed in the News Feed.
If users opt in to the ad-buying feature, the social network will give them the option to opt out of the ads when they are viewing a page, rather then showing them.
The Forbes article continues: “As long you follow these tips, you should be able to avoid a lot of ads being put in the feeds on your site, and you can also be more effective at keeping the ads that you do place to a minimum.
If your ads have already taken over feeds on other sites, you may be able prevent these ads from appearing in the first place.”
Read more on Forbes: