Netflix has become the default home media streaming service for many consumers.
But a new research study shows that it may also be doing a good job of changing the way people access and consume their content.
The findings from a survey of 1,000 U.S. households that included more than 100,000 Netflix subscribers and Netflix’s streaming partner E-Prime were published by NBC News.
The survey, which surveyed 1,500 people across the U.K., Germany and Australia, was conducted before the release of the first episode of the new Netflix documentary “I, Robot.”
The study, which was funded by a $1.5 million grant from the US government’s Office of Information and Regulatory Affairs (OIRA), found that “Netflix streaming has had a big impact on the way we watch movies and TV shows.”
“People are discovering they can get more out of their entertainment and viewing on a platform that allows them to binge-watch a show for hours and binge-stream it for hours,” said Jessica Kiehl, the research manager at the Office of the OIRA and one of the authors of the study.
“There is more and more evidence showing that binge-watching is a good way to spend a lot of time with family, friends, friends of friends, watching Netflix.
And it’s becoming a way of connecting with people who are on the move.
We have more and less time to sit around in front of the TV watching shows.”
Kiehl said the study found that consumers who use streaming media services more frequently are also more likely to get involved in streaming media.
“They’re more likely than non-streaming users to be actively engaging with streaming media,” she said.
“We think this is particularly true for people who consume more streaming media content than they used to.”
Netflix said the results from the survey were based on responses from 1,004 U.N. members, and that it plans to release the results in the coming weeks.
The company declined to release viewership data from its streaming service.
Kiell said Netflix’s popularity has helped fuel a new trend for the entertainment industry.
“We have seen this trend of the media-obsessed consumer,” she added.
“That has led to new ways of connecting people across borders, and to new channels of distribution, and it’s a trend that has only gotten more popular.”